Who I Am

Karla Martinez, is the creative mind “Betty Bobble”, hand-made crochet fashion statements that ignite color and confidence. The integration of details and colorful yarn are reminder to others of the beauty in life. Her inspiration, dedication, and commitment to share her experiences and fortitude are connected to her mother's beautiful teachings. 


While styling projects, designing immersive experiences, and being a local vendor to the public. Karla’s brand and her intent is to celebrate cultural identity for emerging creators in the Austin, Texas area.


🇲🇽🤎🐓 “El pleito del Gallo” — photoshoot that celebrates Latino heritage and contemporary style. Inspired by the visual storytelling of photographer Enrique Leyva, focus on deep shadows, vibrant tones, and cinematic composition.
🇲🇽🤎🐓 “El pleito del Gallo” — photoshoot that celebrates Latino heritage and contemporary style. Inspired by the visual storytelling of photographer Enrique Leyva, focus on deep shadows, vibrant tones, and cinematic composition. Models natural beauty and strength, styled in a mix of long skirts and lace as well as statement accessories. Think gold jewelry catching sunlight, bold belts, cowboy hats and boots with poses that embody resilience and pride. Ancestral story telling through the lens by @cesar.enriquez__
New @bettyybobble reworked skirts incoming 💖💐🌸 Made from old denim jeans and turned into flared skirts for the divas that get it!
New @bettyybobble reworked skirts incoming 💖💐🌸 Made from old denim jeans and turned into flared skirts for the divas that get it!
This Sunday November 16th meet us at @fairmarketatx in Austin, Texas where @weonthestreets has curated 40+plus vendors ranging from streetwear, vintage and handmade goods!! 🫱🏽‍🫲🏾 many surprises await you from 1-7 PM to include music performances, free coca-cola and smart water provided by sponsors 🖤 @kswiss customization on their CLASSIC VN with @guapdidem This market is curated by @airtrevyn who as a creator wanted to host markets all around the U.S. come support local Austin creators as well as @bettyybobble
@destino.us DROP TODAY 10/31/25 🕸️ at 7 PM central time AUSTIN felt trucker hats with insane details ✨ pearls, bling y todo echo para Austin TX by @josee_flores We need to turn the city green and black!! POP OUT ⭐️ COP YOURS 💚🖤💚 🫱🏽‍🫲🏾
@destino.us DROP TODAY 10/31/25 🕸️ at 7 PM central time AUSTIN felt trucker hats with insane details ✨ pearls, bling y todo echo para Austin TX by @josee_flores We need to turn the city green and black!! POP OUT ⭐️ COP YOURS 💚🖤💚 🫱🏽‍🫲🏾 shopdestino.us 🫱🏽‍🫲🏾 Photographer: @chotosphotos Models: @lilmayinn @yolzyfml @karlaeffect Brand: @lacapitalgoods.us @destino.us
Forever grateful to @m.a.s.cultura @mon_dub and creative team @vintagejayyy @dilssaluna @josee_flores @ihope.customs who created space for an all Latino-led fashion show for the Austin, Texas community during Hispanic heritage month, September 2025 ?
Forever grateful to @m.a.s.cultura @mon_dub and creative team @vintagejayyy @dilssaluna @josee_flores @ihope.customs who created space for an all Latino-led fashion show for the Austin, Texas community during Hispanic heritage month, September 2025 🌹✨ “Our mission: Empower, represent and show resilience during a difficult time in our current social climate. While being able to provide exposure for designers, models and those behind the scenes. Creatives working together to inspire the next generation to see themselves as leaders, innovators and creators. Inspired by Omar Geles, “Los Caminos De La Vida” the runway becomes a tribute to our grandparents, parents and loved ones- affirming that our community belongs in the spotlight.” -Monica Maldonado Thank you to everyone who supported from the beginning steps of branding- interviewing, to all our beautiful models, volunteers and assistance day of and the lovely souls that filled up the room. We created a fashion show under a month and couldn’t have done it without my new family of friends and the whole community that showed out from Austin, Dallas, Houston and San Antonio. Los quiero to many more events in the future 💐💐💐💐 Designers and brands: @shopespiritulibre @freespiritdaizy @dualitybyrl @ruthlopezz_ @alyssasatelier @doubleblessing2x @cranberrycranium @destino.us @josee_flores @foulanguage._ Music and performance: @danzaaztecaguadalupana.austin @rruuex @thedjhelios @theandreadaniela @shortlifefr Photography: @posara.png @chotosphotos @8dayentertainment
Brooklyn summers 4eva #summersover
Brooklyn summers 4eva #summersover
Quiero bailar con ustedes el 9/20 asta que los pies se cansen, hasta que no sientamos las piernas 💃🪩🕺 @m.a.s.cultura Hispanic Heritage event this Saturday from 7PM-12AM at @dadalab.io in Austin Texas 🌹✨ tickets in bio Happy Hispanic Heritage mon
Quiero bailar con ustedes el 9/20 asta que los pies se cansen, hasta que no sientamos las piernas 💃🪩🕺 @m.a.s.cultura Hispanic Heritage event this Saturday from 7PM-12AM at @dadalab.io in Austin Texas 🌹✨ tickets in bio Happy Hispanic Heritage month para los Latinos y latinas tan guapas que sigemos trifuando dia a dia! Community is everything so let’s be there for one another 🫂 Photographer and edits: @photo.jay F**K ICE nails: @itslitsetnails Model/styling: @karlaeffect Event (2) slide: @m.a.s.cultura #CaminosDeLaVida #AustinFashion #HispanicHeritageMonth #LatinoDesigners #RunwayShow #ATXEvents #FashionInAustin
Just a Latina doing 🧼 🫧 🧋🧺 Shout out to the owner of @brbcoffee_atx for letting us hangout, catch up and have some fun around the laundromat! Check out this beautiful space and yummy drinks 😋 Btw the best Pakistan 🇵🇰 coffee in town!!! Phot
Just a Latina doing 🧼 🫧 🧋🧺 Shout out to the owner of @brbcoffee_atx for letting us hangout, catch up and have some fun around the laundromat! Check out this beautiful space and yummy drinks 😋 Btw the best Pakistan 🇵🇰 coffee in town!!! Photographer: @ggsw.rld BOOK HER 🌹✨ Model: @karlaeffect Nails: @nailsbynicoexos 💅 #brbcoffee#austin#placestovisit#austinthings#austinthingstodo#atx#coffeeatx#atxphotographer#atxphotography#book#cofeetime#coffeeshop
mercado runs 🍅🍋🥑
mercado runs 🍅🍋🥑
@staxaustin newest clothing drop IN STORE 🛒🤑 with the familia over at @chrome.nights support these legends 💫 Keeping my head in the clouds with one foot on the ground 🌹 Owner/ Creative Direction: @itsdanstax @staxaustin Photography 📸 & e
@staxaustin newest clothing drop IN STORE 🛒🤑 with the familia over at @chrome.nights support these legends 💫 Keeping my head in the clouds with one foot on the ground 🌹 Owner/ Creative Direction: @itsdanstax @staxaustin Photography 📸 & edits: @shotbybenny @stiiillhec @stiiillmedia Models: @karlaeffect @e.fades @itsdanstax @_jimmytx @sawoohhh @gio.fvdez @51deuce Cars: @rrodriguez_97 @chrome.nights @elpelonchas92
Relationships are just mirror images of your own life 💐💐💐 Shot by: @karlaeffect 📸 35MM @lomography LOMOCHROME PURPLE ISO 100-400 automatic settings with flash 35MM @kodak GOLD film ISO 200
Relationships are just mirror images of your own life 💐💐💐 Shot by: @karlaeffect 📸 35MM @lomography LOMOCHROME PURPLE ISO 100-400 automatic settings with flash 35MM @kodak GOLD film ISO 200
Blessings on Blessings 💫 reminiscing on this @ad2austin panel board of minority females that run their own buisness and still maintain their respective careers! Let me tell you it is not easy, but if anything was attainable quickly we would all be
Blessings on Blessings 💫 reminiscing on this @ad2austin panel board of minority females that run their own buisness and still maintain their respective careers! Let me tell you it is not easy, but if anything was attainable quickly we would all be there. Time and passion must be dedicated to such crafts, asking for help and knowing there is a community to back you up was eye opening 💐 to everyone inspired just know we all face the same challenges but we can all be here for one another! To more networking events and panel board opportunities 🥂 It was a pleasure to be invited by @yottosphotos and @spotter who hosted a vibrant and welcoming discussion @richesartgallery 🎨🖌️🖼️ @juliawezio @atxgrandprixclub @kefibymg @marisagarza26 @ad2austin @bessymsrtinezceo @richesartgallery @firulaiscompany @yottosphotos
@monkiesvintageatx has YOU covered for all the summer fits!! Be the hottest 🥵 one ☀️ in head to toe vintage pieces- one of my favorite and affordable Austin thrift stores Monkies Vintage and Thrift 📍 1904 Guadalupe St Suite C Austin, TX 78705 United States DON’T SAY I DIDN’T put yall on 👀🤭 Clothes and Bags: @monkiesvintageatx Model/Hair/Makeup: @amanda.cavazos @karlaeffect Styling/ Shoes and Accesories: @amanda.cavazos @karlaeffect Video Edit: @karlaeffect Song: Arc de Triomphe @amine (summer song fr) 💋 #austinthrift #fashion #monkiesvintageatx
Film has this new place in my heart, sometimes a roll takes you months to finish. So many things can change in a matter of days, reflecting on images no longer there is bitter sweet but the beauty behind it all is why I love shooting film! 🎞️ Growt
Film has this new place in my heart, sometimes a roll takes you months to finish. So many things can change in a matter of days, reflecting on images no longer there is bitter sweet but the beauty behind it all is why I love shooting film! 🎞️ Growth and love can take you anywhere. Catch me around town with my cameras 📸 Music: Dreamland by @dominique.senshi 🫧
Pull up on the community tomorrow from 1-6PM at @optionsaustin 2511 E 6th Street Austin, TX 78702 Raising funds for immigration programs that will benefit 100%: @alotrolafo_org @unitedwedream @immdefense Let’s all show up with love and dri
Pull up on the community tomorrow from 1-6PM at @optionsaustin 2511 E 6th Street Austin, TX 78702 Raising funds for immigration programs that will benefit 100%: @alotrolafo_org @unitedwedream @immdefense Let’s all show up with love and driven spirits we are the next generations motivation and change🇲🇽💋💐💚 blessed to have worked with Jose and to see that Hispanics are not going no where AQUI ESTAMOS RAZA!!! *Haircut Donations *Exclusive Merch *Screen Printing *Live DJ and performance @armoniablindada @vintagejayyy @danzaaztecaguadalupana.austin @puroguasaveofficial *VINTAGE FILL A BAG *Tattoo Flash *Vendors *Photo sessions by @ggsproduxtions *Mexican snacks and Antojitos 🌮🥪🍧 POR MI BARRIO/ presented by DESTINO X @ihope.customs and sponsored by @m.a.s.cultura
@bettyybobble @bettyybobble @bettyybobble I’m a firm believer that everyone and everything you encounter is for a reason. Experiences and lessons are the only way to learn, gotta go through it to see through it. These pictures are from March
@bettyybobble @bettyybobble @bettyybobble I’m a firm believer that everyone and everything you encounter is for a reason. Experiences and lessons are the only way to learn, gotta go through it to see through it. These pictures are from March 2024; it’s literally taken me a year to feel like myself again. Here I stand alone but feeling the most content and happiest I have ever been. Now more than ever I am ready to pour into myself and my brand. It’s okay to feel stagnant it’s okay to not feel worthy, just make sure you constantly pour into yourself and watch your River grow endlessly. As always thank you to everyone that supports me 🤞🏽🫵🏽🫶🏽 forces me to show them my inventory, goes to my markets, hypes me up, sends me things that reminds them of me ALL of it is appreciated 💘💐
What happens if I never win? I guess we will never know 🏆
What happens if I never win? I guess we will never know 🏆
Started loving life and it loved me back 🪷💐🌼🪻🌹🌸🌺🌻🌼
Started loving life and it loved me back 🪷💐🌼🪻🌹🌸🌺🌻🌼
I want my presence to be the most beautiful recollection of myself so that my most beautiful thoughts and feelings may be imprinted in people’s minds and hearts 💐🫂💘 to all those who love me for me I love and appreciate you!!! Lots of versi
I want my presence to be the most beautiful recollection of myself so that my most beautiful thoughts and feelings may be imprinted in people’s minds and hearts 💐🫂💘 to all those who love me for me I love and appreciate you!!! Lots of versions of me died throughout the year but what stands is overflowing in abundance Time is the most important thing and we cannot get it back Turned that L to a lesson that’s another win 🏆 Thankful for all the doors that closed and opened this year I think yall get what I’m putting down 😂🫂💫
October came in waves, you ride them or drownnnn!!! Some happy moments with those around me 🫶🏽 remember to always love yourself and give yourself the life you deserve
October came in waves, you ride them or drownnnn!!! Some happy moments with those around me 🫶🏽 remember to always love yourself and give yourself the life you deserve
🇲🇽🤎🐓 “El pleito del Gallo” — photoshoot that celebrates Latino heritage and contemporary style. Inspired by the visual storytelling of photographer Enrique Leyva, focus on deep shadows, vibrant tones, and cinematic composition. New @bettyybobble reworked skirts incoming 💖💐🌸 Made from old denim jeans and turned into flared skirts for the divas that get it!
This Sunday November 16th meet us at @fairmarketatx in Austin, Texas where @weonthestreets has curated 40+plus vendors ranging from streetwear, vintage and handmade goods!! 🫱🏽‍🫲🏾 many surprises await you from 1-7 PM to include music performan
@destino.us DROP TODAY 10/31/25 🕸️ at 7 PM central time AUSTIN felt trucker hats with insane details ✨ pearls, bling y todo echo para Austin TX by @josee_flores We need to turn the city green and black!! POP OUT ⭐️ COP YOURS 💚🖤💚 🫱🏽‍🫲🏾 Forever grateful to @m.a.s.cultura @mon_dub and creative team @vintagejayyy @dilssaluna @josee_flores @ihope.customs who created space for an all Latino-led fashion show for the Austin, Texas community during Hispanic heritage month, September 2025 ? Brooklyn summers 4eva #summersover Quiero bailar con ustedes el 9/20 asta que los pies se cansen, hasta que no sientamos las piernas 💃🪩🕺 @m.a.s.cultura Hispanic Heritage event this Saturday from 7PM-12AM at @dadalab.io in Austin Texas 🌹✨ tickets in bio Happy Hispanic Heritage mon Just a Latina doing 🧼 🫧 🧋🧺 Shout out to the owner of @brbcoffee_atx for letting us hangout, catch up and have some fun around the laundromat! Check out this beautiful space and yummy drinks 😋 Btw the best Pakistan 🇵🇰 coffee in town!!! Phot mercado runs 🍅🍋🥑 @staxaustin newest clothing drop IN STORE 🛒🤑 with the familia over at @chrome.nights support these legends 💫 Keeping my head in the clouds with one foot on the ground 🌹 Owner/ Creative Direction: @itsdanstax @staxaustin Photography 📸 & e Relationships are just mirror images of your own life 💐💐💐 Shot by: @karlaeffect 📸 35MM @lomography LOMOCHROME PURPLE ISO 100-400 automatic settings with flash 35MM @kodak GOLD film ISO 200 Blessings on Blessings 💫 reminiscing on this @ad2austin panel board of minority females that run their own buisness and still maintain their respective careers! Let me tell you it is not easy, but if anything was attainable quickly we would all be
@monkiesvintageatx has YOU covered for all the summer fits!! Be the hottest 🥵 one ☀️ in head to toe vintage pieces- one of my favorite and affordable Austin thrift stores Monkies Vintage and Thrift 📍 1904 Guadalupe St Suite C Austin, TX 78705 Unit
Film has this new place in my heart, sometimes a roll takes you months to finish. So many things can change in a matter of days, reflecting on images no longer there is bitter sweet but the beauty behind it all is why I love shooting film! 🎞️ Growt Pull up on the community tomorrow from 1-6PM at @optionsaustin 2511 E 6th Street Austin, TX 78702 Raising funds for immigration programs that will benefit 100%: @alotrolafo_org @unitedwedream @immdefense Let’s all show up with love and dri @bettyybobble @bettyybobble @bettyybobble I’m a firm believer that everyone and everything you encounter is for a reason. Experiences and lessons are the only way to learn, gotta go through it to see through it. These pictures are from March What happens if I never win? I guess we will never know 🏆 Started loving life and it loved me back 🪷💐🌼🪻🌹🌸🌺🌻🌼 I want my presence to be the most beautiful recollection of myself so that my most beautiful thoughts and feelings may be imprinted in people’s minds and hearts 💐🫂💘 to all those who love me for me I love and appreciate you!!! Lots of versi October came in waves, you ride them or drownnnn!!! Some happy moments with those around me 🫶🏽 remember to always love yourself and give yourself the life you deserve

“For those who came from nothing and became something”